The person behind the studio

I turn scattered ideas into
brands that mean something.

Brand strategist, visual designer and creative director. I work with founders and teams who are ready to stop looking generic and start communicating with clarity.

I don't want to make pretty things for pretty's sake. I want to help brands become unmistakably themselves.

How I got here

I started my career in the creative industry because I loved making things look good. But the longer I worked, the more I realized that the best design isn't just beautiful, it's intentional. It answers a question before the viewer even asks it.

I've been lucky to build visual identities, content systems and digital experiences for brands in more than 120 markets. That experience taught me that scale only works when the foundation is clear.

Today I run Made Requena as a focused boutique studio. I take on projects where strategy and design need to work together, and where the people behind the brand are as invested in clarity as I am. I don’t believe there’s only one right way to build a brand.Sometimes the most interesting direction is the one we haven’t imagined yet.

+15

Years of experience

+120

Markets reached

+60

Brands built

Industries served

What I believe

There’s always another way.

There is never just one right way

Most problems don’t come with one perfect answer. I believe in questioning the obvious, looking from different angles and creating the direction that makes the most sense for you.

Clarity doesn’t have to come first

You don’t need every answer before you begin. Sometimes clarity comes from exploring, making, testing and seeing what becomes possible along the way.

Strategy and creativity belong together

I don’t see thinking and making as separate stages. Strategy gives ideas direction; creativity opens possibilities strategy alone might never find.

Your vision shouldn’t disappear when you ask for help

Collaboration isn’t about giving up control. It’s about bringing your vision together with a new perspective to create something stronger.

How I work

Direction with taste.

Every project starts with a conversation. I want to understand where the brand is now, where it wants to go and what is getting in the way. From there we build a direction that is both ambitious and achievable.

My process is collaborative but not chaotic. I bring structure, visual criteria and a clear point of view. You bring the vision, the context and the willingness to make decisions.

Together we create a brand that looks like you, sounds like you and works for the business you are becoming.

I turn scattered ideas into brands that mean something.